Girl wearing pink
Media playback is unsupported on your device

Why is pink the colour of choice for girls?

Why do so many girls love the colour pink and how much do parents and society fuel the attraction?

A Radio 4 documentary has attempted to find the scientific truth behind the pink phase that so many girls go through.

BBC Breakfast discussed the issue with Melissa Hines, a professor of psychology from Cambridge University and retail expert Clare Rayner.

Fighting The Power of Pink, 8pm Monday 9th May, BBC Radio 4

  • 09 May 2011
Go to next video: Pink diamond sets world record