The supermodels that will never die
Media playback is unsupported on your device
Video

Balmain: The 3D digital models taking the fashion industry by storm

Balmain has used computer-generated 3D models in its latest fashion campaign.

Among them is Shudu, who has been dubbed the world's first digital supermodel, and has previously been used to advertise other brands. We spoke to creator Cameron James-Wilson.

Video Journalist: Miriam O'Donkor

  • 05 Sep 2018
Go to next video: The virtual land selling for millions