Michelle Mone: You cannot ignore Bitcoin
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Michelle Mone: You cannot ignore Bitcoin

Baroness Michelle Mone's latest venture is an apartment development in Dubai, which is being priced in Bitcoin.

Despite the eye-catching offer, buyers will in fact have to convert their bitcoins into dollars when they complete their purchase, and the crypto price will be adjusted in line with the currency's dollar exchange rate.

The Baroness explained to BBC Breakfast why the virtual currency was involved.

  • 07 Sep 2017
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