A phone screen image of the user interface for the Yi app, which shows a woman filming herself
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Periscope-like app soars on Chinese social media

Chinese web users are talking about and downloading a new live video-streaming app in huge numbers.

Yizhibo - or Yi as it is nicknamed - offers a domestic answer to the popular US video service Periscope, which is blocked in mainland China.

Live-streaming video apps have become increasingly popular in China, despite government sensitivity over "improper" usage.

BBC Monitoring looks at how Yi is likely to fit in the tightly controlled Chinese social media landscape.

Produced by Alexi Peristianis and Kerry Allen

BBC Monitoring reports and analyses news from TV, radio, web and print media around the world. You can follow BBC Monitoring on Twitter and Facebook.

  • 29 Apr 2016
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