First look at Apprentice star's dating app DatePlay
Apprentice star Vana Koutsomitis is preparing to launch the dating app she first pitched on the BBC show.
Although she did not win Lord Sugar's investment - he judged the project too risky - she has continued work on her app, which she hopes will make online dating more fun.
One analyst said companies would have to work hard to challenge the dominance of Match - which owns brands such as OKCupid, Plenty of Fish and the UK market leader Tinder.
"Whatever competitors do, they will need to be cash rich and able to support the business to stand a chance of success," says Paolo Pescatore, director of Multiplay and Media at CCS Insight.
"But there is scope for new players to emerge that focus on a specific niche."
Read the full story: The dating apps taking on Tinder
14 Feb 2016