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The AI that could change Hollywood

Kang Zhao and Michael Lash, researchers at the University of Iowa, have created an artificially intelligent algorithm that helps to determine whether a film will be able to make a profit.

The algorithm uses a variety of factors such as the actors involved, genre and what the film is about and combines them into a massive data set.

The algorithm uses the data to then determine whether a film will be profitable.

BBC Click spoke to Dr Kang Zhao about the potential for such a technology and what films the algorithm predicted might do well this year.

More at BBC.com/Click and @BBCClick.

  • 24 Feb 2016
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