Clothes in The Dandy Lab
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The store tech which could personalise how you shop

A shop in London has been fitted with the latest shopping technology in order to help target products and provide a more customised experience.

The Dandy Lab has cameras which analyse customers' shoes to calculate the number of people entering, their gender and whether they have come on their own or with a family.

Other technology allows the shop's owners to see which displays work best by tracking how people move about the shop and change their shop window display depending on who is looking at it.

BBC Click's Spencer Kelly reports.

More at BBC.com/Click and @BBCClick.

  • 21 Dec 2015
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