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Twitter ad sparks social media backlash

In a first for Twitter, the social network has launched a television advertisement campaign with the hope of attracting more users to the site.

However, the fast-paced ad was met with confusion by some viewers - one of whom described it as "incomprehensible".

Aired during a broadcast of the World Series baseball tournament, the campaign highlighted a new Twitter feature called Moments, which compiles selections of recent tweets relevant to a specific topic or theme.

Watch the full advert and read more about the backlash it sparked.

  • 29 Oct 2015
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