Bringing a Swiss watch and Apple Watch together
Luxury watch company Nico Gerard has produced a dual watch by creating a bracelet which allows a traditional timepiece and an Apple Watch to be worn together.
"We were not going to give up our nice luxury Swiss timepiece for the Apple Watch, but it provides a ton of technological benefits," explained the company's President Adam Pluemer.
Wearing the Apple Watch on the inside of the wrist provided additional privacy when reading messages, he added.
In an online exclusive, BBC North America Technology Reporter Dave Lee finds out more for BBC Click.