A man looking at poster which can change depending on how people respond to it
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Will our emotions change the way adverts work?

A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London.

It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood.

BBC Click's Dan Simmons reports.

This is additional online-only content from Click

More at BBC.com/Click and @BBCClick.

  • 24 Jul 2015
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