Bill Gates
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Web's winning formulas raising millions for charities

Finding new ways to raise money is an ongoing challenge for charities, but in 2014, some of them hit upon a winning formula.

Viral internet campaigns proved hugely popular, and saw millions of pounds donated.

How likely is this trend to continue into 2015, and how well are charities managing to keep up with the ever changing nature of social media?

Tim Muffett has been finding out.

  • 04 Jan 2015
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