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Amazon Fire TV 'a great experience for the user'

Amazon has launched an internet-connected TV set-top box as it vies with Apple and Google to gain a share of the lucrative television market.

Dubbed Amazon Fire TV, the device is a small black box similar to Apple TV. It will cost $99 (£59) and is available immediately in the US.

Dave Limp, vice president of devices at Amazon, told the BBC that operating the device was a "great experience" for the user.

Michelle Fleury reports.

  • 02 Apr 2014
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