Internet users floating above houses in 'filter bubbles'
Media playback is unsupported on your device

Filter bubbles in internet search engines

An internet expert has published research saying we are all living in "filter bubbles", whereby corporations decide what each individual sees on the internet.

Eli Pariser says that companies monitor our behaviour and interests and give us corresponding search results even when we do not realise it.

Rory Cellan-Jones has tested the theory for Newsnight.

  • 22 Jun 2011
Go to next video: Web gurus meet political leaders