Bin that photographs rubbish and send the images to Facebook
Media playback is unsupported on your device

BinCam makes students recycle through Facebook photos

A bin that photographs rubbish is shaming Newcastle students into recycling.

Images of their discarded packaging are being posted automatically on social networking site Facebook.

Researchers at Newcastle University set up the project to see how naming people who fail to separate their rubbish for recycling would affect their behaviour.

Fiona Trott has met the students whose rubbish is being scrutinised.

  • 08 Jun 2011
Go to next video: Harnessing horse power in France