The story behind #Neknomination
The online drinking game 'Neknomination', which involves filming oneself whilst 'necking' a drink, has gone viral on Facebook.
Participants post their videos on social media and then nominate someone else to do the same.
Its popularity has come at a price, after a teenager died in the Republic of Ireland who allegedly took part in a 'Neknomination'.
Produced by Anne-Marie Tomchak and Neil Meads.
All our stories are at BBC.com/trending
- 5 February 2014
- BBC News