Ruhan and one of her posters
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Ruhan Jia: Excerpt from Time To Grow

Chinese President Xi Jinping is determined to promote China's cultural "soft power", and this applies to pop music too.

The singer carrying the state's hopes for success in the West is Ruhan Jia.

In 2011, Ruhan became the first artist to be signed to Earth's Music, a state-backed initiative to produce Chinese musicians that can crack the international music market.

This is an excerpt from the title track of her first album, Time To Grow.

  • 27 Jan 2014