"#oomf" written against a black background
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#BBCtrending: Why is #oomf so popular on social media?

There is an enigmatic hashtag - #oomf - that repeatedly trends on social network sites, and in particular Twitter.

It has been used more than 150 million times since it first came into being, in the spring of 2010.

But what does it mean? And why do people use it? #BBCTrending investigates.

Archive courtesy British Pathe

Produced by Dougal Shaw

All our stories are at BBC.com/trending

Follow @BBCtrending on Twitter and tweet using #BBCtrending

  • 06 Jan 2014
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