The book clubs that try to find the next bestsellers
The average book group is a melting pot of different views, with members often furiously debating the merits of the book under discussion.
Now publishing company Hookline Books has decided to harness those opinions - by using book clubs to help them judge which of their manuscripts they should put into print.
The publisher invites book groups from around the UK to read and then discuss the first two chapters of new works from students or MA writing course graduates, before the top five writers are chosen to submit their complete manuscripts.
They use a voting system not unlike that used in the Eurovision Song Contest, in the hope of finding the next bestsellers.
Video journalist: Rachel Curtis.
Stop/Start is a new series of video features for the BBC News website which follows both new trends that are beginning and old traditions that are coming to an end.
24 May 2013