Public Health England handout of a graphic anti-smoking advert
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Hard-hitting anti-smoking campaign 'designed to shock'

A hard-hitting new anti-smoking campaign is being launched on Monday.

Online and billboard advertisements paid for by Public Health England feature a decaying roll-up cigarette, and claim that smoking rots the body from within.

The aim is to try to shock smokers into giving up.

Branwen Jeffreys reports.

  • 29 Dec 2014
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