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Promising results in breastfeeding vouchers trial

Initial results of a controversial scheme offering shopping vouchers to persuade mothers to breastfeed have shown promise, researchers say.

Mothers in three areas of Derbyshire and South Yorkshire where breastfeeding rates were low - between 21% and 29% - were offered vouchers of up to £200.

Of the 108 eligible for the trial scheme, 37 (34%) earned vouchers for breastfeeding at six-to-eight weeks.

The BBC's Jane Dreaper reports.

  • 20 Nov 2014
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