An advert for e-cigarettes
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First e-cigarette 'vaping' ad to air on UK television

The first UK television advert featuring the use of electronic cigarettes will air on Monday.

E-cigarette adverts have been on television before, but showing the device itself was previously banned.

The advert shows middle-aged people talking about how e-cigarettes helped them kick the habit.

  • 10 Nov 2014
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