BBC News

New mothers offered shopping vouchers to breastfeed

New mothers are to be offered up to £200 in shopping vouchers to encourage them to breastfeed their babies.

The pilot scheme is targeting deprived areas in Derbyshire and South Yorkshire.

To qualify for the full reward, the women will have to breastfeed until their babies are six months old.

Critics say the money would be better spent helping those mothers who have difficulties feeding their newborns.

Jane Dreaper reports.