Joe Lycett: Why I'm now called Hugo Boss
Comedian Joe Lycett has legally changed his name to Hugo Boss, in a protest against the German fashion company.
He tells the BBC's Victoria Derbyshire programme why.
The BBC has asked Hugo Boss, the company, for a comment.
Watch the Victoria Derbyshire programme on BBC Two and BBC News Channel, 10:00 to 11:00 GMT - and see more of our stories here.