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Viewers 'prefer TV sets to mobile devices'

The traditional television set is still at the heart of UK viewing, with only 1.5% of total viewing in 2013 watched via mobile platforms, figures suggest.

The average viewer watched three hours and 55 minutes of TV a day last year, according to commercial TV marketing body, Thinkbox.

But just three and a half minutes, the equivalent of three 30-minute shows a month, was watched via mobile devices.

David Sillito reports.

  • 17 Feb 2014
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