'It's been a wake-up call to everybody'
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'It's been a wake-up call to everybody'

The coronavirus crisis has made the football industry in Africa realise that it needs to diversify its offerings in order to survive.

"It's been a wake-up call to everybody. There needs to be a paradigm shift," Kingsley Pungong, chief executive of Rainbow Sports Investments told the BBC.

"Football is a business based on excitement...some clubs overspend, which creates fragile business models.

"This is a time for them to take a back seat and make sure they're more prudent and better prepared for the future."

You can tune into In Business Africa every Friday at 18:30 GMT on BBC World News.

  • 01 Aug 2020