'Make your own rules'
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Jewellery brand boss: 'Make your own rules'

For years, jewellery makers have been told that to succeed, they must sell their products through all the right stores and advertise in all the right glossy magazines. Chief executive of the brand Missoma, Marisa Hordern, tried to play that game for 10 years and found she was getting nowhere. Then she made her own rules and saw her sales soar.

  • 20 Dec 2019