Can a 30-something launch a dating app for over-50s?
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The founder of an over-50s dating app shares her secrets

Over-50s aren't that different from everyone else when it comes to how they use apps, or their dating habits. So entrepreneur Charly Lester launched a dating app for the over-50s.

She says you don't need to be in the target audience to understand what they need and launch a solution

Produced, filmed and edited by Dougal Shaw

This video is also part of a strand called CEO Secrets. You can also follow the series on the BBC News app by adding the topic 'CEO Secrets' in My News.

  • 23 Oct 2019
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