Mike Ashley defends his spending-spree strategy
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Mike Ashley defends his spending-spree strategy

Mike Ashley believes his approach to retail will help him become an "enormous fish" in a smaller High Street pond. He tells the BBC's Emma Simpson that he hopes his "elevation strategy" to change Sports Direct from a discount retailer to the "Selfridges of Sport" will come good, despite troubles with House of Fraser.

  • 11 Sep 2019
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