'Outside your business niche it can be a minefield'
Media playback is unsupported on your device

'Outside your business niche it can be a minefield'

When PJ Farr left the army he started UK Connect, providing internet services to the building industry - enabling architects, engineers and builders to communicate rapidly using broadband services on construction sites. Nowadays it is a multi-million pound company. But when he was tempted to stray outside this niche, he says he found himself "in a minefield". he advises other entrepreneurs to stay "true to their own sector".

Video journalist: Jeremy Howell

Find more business tips at CEO Secrets. You can also follow the series on the BBC News app by adding the topic 'CEO Secrets' in My News.

  • 28 Aug 2019
Go to next video: 'If you say you're ethical, you have to back it up'