Lavazza boss: "Bring in new blood"
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Lavazza boss: bringing new blood into the family firm.

Nearly a century ago, an Italian grocer called Luigi Lavazza bought his first coffee roaster and started selling customers something new - blended coffee.

Lavazza is now the third-biggest seller of coffee in the world. But expanding so far has meant making big changes to the way this traditional, family-owned firm was run.

  • 15 Jul 2019
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