Million dollar idea: Blue jeans
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How blue jeans became a million dollar idea

It's estimated that on any one day, half the people on Earth are wearing blue jeans. No wonder: they're hard-wearing, and they've come to be a symbol of youth and coolness. But who came up with this modern style of denim trousers? Aaron Heslehurst tells all.

Video journalist: Jeremy Howell

  • 06 Apr 2018
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