The pioneering male beauty blogger
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The first man to star in a L’Oreal make-up advert

Gary, aka 'The Plastic Boy', is an Instagram beauty blogger with more than 75,0000 followers.

He does make-up demonstration videos and became the first man to star in a make-up advert for L’Oreal.

The cosmetics company says we could see male-targeted make-up counters within "five to seven years".

  • 21 Nov 2017
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