Artists need to be commercial too
Media playback is unsupported on your device

Artists need to be commercial too

Artisans study for several years to learn how to make beautiful luxury items.

But if they don't learn basic business and marketing skills they're unlikely to be a commercial success.

We talk to the artisans benefiting from a new mentorship scheme between crafts workers and industry experts.

  • 14 Feb 2017
Go to next video: The challenges of reviving a famous brand