Battling the 'brogrammers'
Silicon Valley is so male-dominated that there's a name for the young, brash men who populate the region's many start-ups and high-tech firms: "brogrammers".
Brogrammers are not your standard, introverted computer programmers. They are a more recent stereotype: the macho, beer swilling players who went to top schools and are often hired by their friends or former fraternity brothers in the technology industry.
Tara was started by Iba Masood and Syed Ahmed. It analyses and ranks programmers' code, removing biographical information such as age, race, gender or where you have worked in the past or where you went to university. The algorithm means that people are judged on the work they have produced rather than who they are or who they know.
It then project manages the best programmers for a variety of projects for businesses, from building simple websites to creating advanced applications.