My shop: The shop for men that attracts the ladies
For four years Mike Wells has been running a shop in Leigh-On-Sea, Essex that caters specifically for men.
He loves his gadgets, comics and gizmos and the shop fulfils his dream of building a 'bloke's paradise'.
But he was surprised by the kind of clientele he ended up attracting.
This video is a part of a new series from the BBC Business Unit called My Shop. The series profiles independent shops that follow a distinctive business model on the high street. To suggest a shop email us. For the latest updates about the series follow video journalist Dougal Shaw on Twitter.
Consumer spending statistics are from the Nielsen report 'Brands risk losing the women of tomorrow!'.