bras on display
Media playback is unsupported on your device
Video

Shaking up India's lingerie market

Lingerie shopping in India has always been shrouded in secrecy.

Brands rarely advertise openly and their range is limited. But as Indian women become more financially independent, things are slowly changing.

One of the biggest names in this $3bn dollar market is Zivame - an e-commerce site that says it sells two bras every minute.

Shilpa Kannan asked founder Richa Kar why she chose to sell lingerie.

Watch more reports on Asia Business Report's website

  • 14 Mar 2016
Go to next video: Gas costs up as India cuts subsidies