Tom Cridland shows off one of his sweatshirts with a guarantee of 30 years
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The shirt that comes with a 30-year guarantee

There is a growing trend within the fashion world for sustainable, ethical clothing.

But British entrepreneur Tom Cridland has taken "slow fashion" to a new extreme - offering 30-year guarantees on his T-shirts and sweatshirts.

He let BBC News into some of the secrets behind his long-life creations.

Video journalist: Michael Hirst

  • 16 Jan 2016
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