Cobra beer
Media playback is unsupported on your device

CEO Secrets: Cobra beer boss's pep talk down the pub

Lord Bilimoria, founder of Cobra beer, offers the business advice he wishes he had had when he started out, as part of the BBC News series, CEO Secrets.

You can read more about the #CEOSecrets series here.

Video journalist: Dougal Shaw

  • 01 Jan 2016
Go to next video: Wikipedia founder: Ready to 'reboot'