Hairy monster warns employers to set up pension schemes
A ten-foot-tall hairy monster is to be used to persuade more employers to set up a pension scheme.
Workie, as the creature is called, will star in a TV advertising campaign that starts on Wednesday evening.
Since 2012, 5.4 million workers have been signed up to a workplace pension, under the auto-enrolment programme.
The BBC's Simon Gompertz reports.