Deus ex Machina
Media playback is unsupported on your device

Australian firms diversify and head in new directions

Deus ex Machina was once a motorcycle workshop, but according to its general manager, the bikes were not making much money.

So the firm moved into a fashion and opened a cafe.

Other Australian firms, big and small have moved into new areas.

Phil Mercer looks at what can be learnt from that diversification.

Watch more reports on Asia Business Report's website.

  • 27 Jan 2015
Go to next video: Squeezing a business from juice