Bob Marley performing
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Nobody 'more closely associated with cannabis than Bob Marley'

Thirty three years after his death, reggae legend Bob Marley is lending his name to a new product.

A Seattle-based private equity firm that invests in the marijuana industry has struck a deal with the estate of Bob Marley to launch a global cannabis brand.

Today programme business presenter Simon Jack spoke to chief executive of Privateer Holdings, Brendan Kennedy.

First broadcast on BBC Radio 4's Today programme on Wednesday 19 November.

  • 19 Nov 2014