The Lego Movie
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Lego's popularity soars as sales rise and movie tops charts

Danish toymaker Lego's profits rose 9% to 6.12bn kroner ($1.12bn; £673m) in 2013 as the firm expands beyond its signature building blocks.

Rising sales were helped by increasing demand from China, which Lego highlighted as a future "core market".

The privately-held firm, which only reports profits annually, also said it hired 1,355 workers.

Profits from the hugely successful Lego movie were not included.

Jeremy Howell reports.

  • 27 Feb 2014
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