Lego CEO talks to BBC amid profits boost

As Danish toymaker Lego reports a 11% rise in sales in 2013, company CEO Jorgen Vig Knudstorp tells the BBC's Aaron Heslehurst he is ''very excited'' about the Lego movie, which has topped box offices in the US for the last three weeks.

He confirmed a sequel was already planned for 2017, but added: "I don't think we'll see a huge tidal wave of Lego movies - it wouldn't be the right way to represent the brand."

''Sticking with the [core Lego idea] and doing it consistently worldwide, is the secret of this business," he said.

BBC News