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Wooing Asian wine customers online

Asia's demand for wine is on the rise, with the region generating $28bn (£17bn) of sales last year.

According to industry forecasts, the region's wine market is set to become nearly as big as America's within three years.

As a result, some wine companies are looking for new ways to engage Asia's consumers.

One of them, a website called Wine Family, allows producers to market their wines to consumers directly through the internet because of Asia's high use of social media.

Ashleigh Nghiem reports from Singapore.

  • 30 Jan 2014
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