Easyjet has 'increased profitability'
Easyjet saw a 51% rise in yearly pre-tax profits to £478m, partly thanks to the introduction of allocated seats.
The Luton based company, formed in 1995, has seen a steady increase in sales since its arrival on the market.
Speaking to the Today programme, chief executive of Easyjet, Carolyn McCall, believes the success is partly down to; "a lot of people taking up the option for allocated seating".
"Another thing that's increased our profitability is we're making more money from business passengers. So a lot more business passengers are flying with Easyjet, 11m which is one in five," she added.
First broadcast on BBC Radio 4's Today programme on Tuesday 19 November 2013.
19 Nov 2013