Starbucks cups in Beijing
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Starbucks' China pricing: Storm in a coffee cup?

The world's largest coffee chain, Starbucks, has come under fire in China for reportedly charging locals higher prices than in other major markets.

The official China Central Television (CCTV) claimed Starbucks earns higher margins in China due to its pricing.

Celia Hatton reports from Beijing.

  • 22 Oct 2013
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