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Diageo boss: People are drinking better

The new chief executive of the world's biggest alcoholic drinks company has told the Today programme that he is "very pleased" with the sales growth of 5% results that it published in the last month, despite 4% of that rise being down to the price and type of drinks.

Diageo, the owner of Johnnie Walker, Smirnoff vodka and Guinness among many others, is worth over £50bn.

Ivan Menezes explained to presenter Simon Jack that the market is moving towards premium brands: "People are drinking better and that's good for Diageo," he said.

"That's why you see our margins expand and you see our dividends expand [by] 9%."

First broadcast on BBC Radio 4's Today programme on Wednesday 31 July 2013.

  • 31 Jul 2013