Simon Woodroffe, founder of Yo! Company
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My Bottom Line: Simon Woodroffe, Yo! Company

Entrepreneur Simon Woodroffe is the founder of Yo! Company.

He says people often ask him where he gets his ideas from and he says that having left school at 16-years-old his ignorance has proved very useful.

Simon says the world we live in is very process driven and logical and Simon says his lack of education has left his imagination in tact, as he has not been bombarded with ideas of how things are supposed to be done.

However, he says the most important thing is to find your own place in the world and focus on what you are good at - Simon says he loves dreaming up ideas and then leaves it up to other people who are better abled to manage them and make them work.

Simon appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Listen again via the download or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

  • 16 Nov 2012
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