Man with reflection of Times Square in sunglasses
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USA tourism gets multi-million dollar campaign boost

A marketing campaign aimed at attracting more holidaymakers to the United States is moving into a second phase - with Brazil and South Korea to be targeted with promotional advertising.

Officials are trying to reverse America's declining share of the growing international tourist market.

They're hoping a campaign that features a Country and Western song will draw new visitors to American destinations.

From New York, Tom Brook reports.

  • 19 Aug 2012