Jasmine Montgomery founder of the marketing consultancy Seven Brands
Media playback is unsupported on your device

My Bottom Line: Jasmine Montgomery, Seven Brands

Jasmine Montgomery is the founder of the marketing consultancy Seven Brands.

She says staff should bring more personality into the workplace as it would enrich the culture of the organisations for which they work.

The business world has been comfortable working in a western New York-London corporate culture and as more emerging markets come onto the global stage Jasmine says we are going to see all sorts of interesting business cultures developing too.

Jasmine appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

  • 30 Mar 2012
Go to next video: My Bottom Line: Dido Harding